SOCIAL DESIGN: EUROPEAN (DUTCH) AND SOVIET PERSPECTIVES

11.02.2016
Panel discussion in a framework of the exhibition "Red Wealth, Soviet design, 1950-1980"
 in Rotterdam.

Time: 12.00 – 16.00

Place: Kunsthal Rotterdam auditorium

During the panel talks and discussion, participants will focus on the impact of political, economic, social and cultural factors on the differences and similarities of design development in Holland and USSR. 

The main goal of the discussion is to re-evaluate design achievements of the past from contemporary perspective and XXI century design trends that are based on the human-oriented values of social, cultural and ecological responsibility (sustainability), systematical problem-solving approach and design thinking, social and cultural inclusiveness and individualization of design solutions as well as multidisciplinary collaborative projects. 

A comparison of the past experiences and practices used within completely different political and economical models in 1950-80's USSR and Europe (Netherlands), can help us to understand existing social design problems deeper and to identify valuable solutions for the future.



Program:

12.00 – 12.30
Gathering of visitors 

12.30 – 12.35
Opening by Emily Ansenk, director of the Kunsthal Rotterdam 

12.35 – 12.45
‘Soviet design: the unknown history’ introduction by Alexandra Sankova, director of the Moscow Design Museum, co-curator of the exhibition


12.45 – 13.00
'Social and philosophical context of discussion' introduction by Elena Oranskaia, director of Art-east+Art-west foundation 


13.00-13.30
presentation 1 'Social values in Dutch design history' 
Joana Ozorio de Almeida Meroz, PhD fellow at the Design Cultures department of the VU University Amsterdam


13.30-14.00
presentation 2 'Social values in Soviet design history'
Alyona Sokolnikova, Head of exhibitions at the Moscow Design Museum, co-curator of the exhibition


14.00-14.30
'Social design: European (Dutch) and Soviet perspective' panel discussion focusing on different approaches to design that existed in capitalistic Europe (Netherlands) and socialistic USSR and the possible applications of the best practices from both of them now and in the future. 

Moderator: Elena Oranskaia, director of Art-east+Art-west foundation 
Participants: Joana Ozorio de Almeida Meroz, Alexandra Sankova, Aljona Sokolnikova


14:30 – 15.00 
Tea-break, informal communication 


15:00 – 16:00 
Guided tour around the exhibition "Red Wealth, Soviet design, 1950-1980" for visitors of the program by Aljona Sokolnikova



Participants:
Alexandra Sankova, director of the Moscow Design Museum, curator, PhD fellow at the Moscow State Stroganov Academy of Industrial and Applied Arts, Independent designer

Alyona Sokolnikova, PhD, Associate professor at Sholokhov Moscow State University for Humanities, Head of exhibitions at the Moscow Design Museum, curator, teacher at British Higher School of Arts and Design (Moscow), Independent designer

Joana Ozorio de Almeida Meroz, PhD fellow at the Design Cultures department of the VU University Amsterdam, teacher at the VU University Amsterdam, Independent applied artist and designer


Elena Oranskaia, director of Art-east+Art-west foundation