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25.11.2014 18:30
Lecture by Assa Ashuach

Organised by: Moscow Design Museum, The Pushkin State Museum of Fine Arts, HSE Art and Design School

Place: The Pushkin State Museum of Fine Arts, Private Collections, 14 Volkhonka street, Moscow 


‘User informed objects’ introduces a shift in the order of use.
We are designing 3D interactive products to be ‘Co designed’ and personalised by the user online.
The user is in the center of what we do. It is about the notion of ‘In Touch’ and how can we stay ‘In Touch’ with our user communities. It is a shift from ‘Consumer’ to ‘user’ into a ‘partner’.
Using 3D algorithms and sensor personal data streams, we can now capture user behavior patterns and ergonomic characteristics. Over time we can study our user communities and propose better products and services with enhanced performance and better fit.
‘We should own less but with more value – things we own need to perform better for us’. 
Assa Ashuach

Assa Ashuach
Product designer. Completed his MA at the Royal College of Art in Ron Arad’s Design Products department. 

Founded in London in 2003 Assa Ashuach Studio is closely working with companies R&D and business innovation units such as Samsung, Nike and Panasonic among others and public institutions such as the UK government Technology & strategy board the Science museum, Design museum and the Victoria & Albert museum on design technology for social and cultural progress.
Assa is a research fellow and a course leader at the ‘MA Design Suite’ of The CASS school of Art Architecture & Design in London.



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